此时你的邮箱会收到一封主题为“Confirm your email address”的邮件，看清楚发件人是noreply@transferwise.com，点击”Confirm my email address”。如果邮件没有到达，可以打开 https://transferwise.com/profile/personal/view/ 进行下一步。
关键词研究是 SEO 策略的支柱。投入时间进行彻底的关键词研究将有助于确定品牌需要优化和曝光的珠宝关键词。
珠宝电子商务业务中最受欢迎的产品是engagement rings, wedding and eternity rings, necklaces, bracelets, earrings以及pendants made of diamonds and other precious gemstones。下面我列出了珠宝行业50 个最流行的非品牌关键词。
三、珠宝独立站的 SEO 策略
鉴于珠宝是竞争最激烈的市场之一，需要一个非常好的珠宝 SEO 策略才能从四大巨头手中夺取市场份额。让我们看看珠宝网站所有者可以为其网站采取的 SEO 最佳实践：
创建长期的购买指南。示例：H.Samuel Jewelers 和 Ernest Jones 为其核心产品创建了深入的购买指南，并从页脚链接到它们。
奢华礼品围绕情人节、母亲节等重要日历事件发布想法，以定位礼品搜索查询。
产品造型和灵感帖子。
最新系列/产品发布帖子。这些趋势帖子通常会从出版物或博客获得反向链接。
操作方法文章和其他基于答案的信息帖子可展示您的行业专业知识。下面是使用 SEMRush 关键字魔术工具查看人们在 Google 上提出的与订婚戒指相关的问题的快速快照
持续制作高质量的内容来回答与您的珠宝产品和服务相关的用户意图并定期更新将提高您的博客知名度。
珠宝店本地搜索引擎优化
不言而喻，您的珠宝店需要针对本地搜索进行优化，作为 SEO 策略的一部分。本地搜索引擎优化可帮助您定位在特定地理位置内进行搜索的客户。
如果您设法在本地排名，您的珠宝业务将占据 Google SERP 中的首要位置，即本地包/知识面板中的前 3 名搜索结果。
我列出了英国 Google 上本地搜索排名前 5 的非品牌珠宝。要在这些搜索查询的 Google 本地页面或地图上列出，首先，您需要设置一个“ Google 我的商家”帐户。设置帐户相当简单。此外，针对本地关键字优化您的珠宝店位置登陆页面，以提高其排名。
在地图和本地引文目录上列出您的商店。一些需要列出的重要工具包括 Google 地图、Bing Places、Apple 地图、Facebook、Yell、Yelp、Thomson Local 等。确保您的 NAP 和营业时间在所有平台上始终保持一致，尤其是在您的网站、地图和目录列表上。并鼓励客户对您的品牌留下评论。
链接建设策略
在本节中，我将向您展示一些流行珠宝网站用于获得权威反向链接的链接构建策略的示例。
链接建设策略需要获得高质量和相关的入站链接，以提高网站的权威性和 SEO 可见性。如果您有写得很好的信息指南、创新产品、有趣的功能或新产品发布，人们会想要链接到它们。
寻找具有强大 DA 的竞争对手反向链接，将其添加到您的链接外展列表中。研究表明 DA 和网站排名之间存在正相关关系。
技术SEO审核
定期进行技术 SEO 审核可以为您提供有关网站需要解决的不合规问题的可行见解。技术 SEO 修复可以对您的 SEO 性能产生显着的积极影响。我建议您使用的工具包括 ScreamingFrog 和任何大型科技 SEO 企业工具，例如 Botify / Deepcrawl / Sitebulb / OnCrawl。您甚至可以在搜索控制台中检查网站的新的和改进的抓取统计信息以查找问题。
页面速度和移动设备适应
确保您的网站适合移动设备、快速且安全。此外，请确保在 SEO 路线图上优先考虑页面速度改进，因为页面速度不仅对客户有利，而且还有助于提高 SEO 排名，因为更快的页面更容易搜索引擎抓取。让我们使用webpagetest.org进行视觉比较页面速度测试，以检查前 4 名珠宝零售商中哪家的页面速度最快。
设置 Google Analytics（分析）和搜索控制台
您现在可能已经意识到，SEO 变化的影响不会在一夜之间发生。如果做得正确，您将在几周内开始看到积极的结果。设置 Google 搜索控制台和分析对于检查网站运行状况、抓取错误、评论索引、站点地图错误、自然性能等非常有用。
Greetings from XX. I hope you are staying safe during these unprecedented times. I am writing to explain on the merchant center suspension due to XXX, including the efforts we are working on, our brand and product, as well as the self-check results. Thank you in advance! Our merchant center is suspended due to XX (reason shown on GMC).
Our Website:
Our Merchant Center ID:
Here below are the efforts we are working on to get our merchant center unsuspended. （以下部分按照实际情况填写，主要是描述修改完善网站的过程，搭配自查没有问题的那些链接和截图）
1.Our merchant center should be suspended between 24th – 25th March.
a)At that time, we thought that the main reason for the suspension was the bad customer experience caused by coronavirus. Our company is registered in Hong Kong, while the warehouse and supply chain all base in Mainland China. Form the end of January to mid of March, all the company operation was stopped under the great pressure of coronavirus fast expansion. Most of the SKUs were no longer be sold. It was almost impossible to deliver the products on time. We owned the suspension to the terrible customer experience. During this period, all our stuff had to work from home, and we tried our best to take care of our customers buying experience. We also refunded them as soon as possible as per their demand.
2.First modification
a)We mainly focused on improving customers buying experience. We enriched products information and updated the shipping and return policies. All what we do is to ensure the accuracy of the information, enhance the customer’s buying experience and to rebuild the trust with customer.
b)
i.About us： URL
截图
ii.Return Policy：URL
截图
iii.Shipping Policy: URL
截图
c) The company operations have basically reopened, and we requested review of our merchant from merchant center backend on 8th May. The first try was failed.
3.Second modification
a)In mid-May I found the address information published on the website was not correct. We updated the new address as soon as we noticed this mistake. We investigated over 20 reasons that could cause the suspension of merchant center. We also submitted ” Certificate Registration of the Business” and ‘XX Certificate of Registration” as address evidence to Google ads support team.
b)Contact Us: URL
截图
c) We submitted second request of review on 20th May and failed to get MC unsuspended.
4.Third modification
a) From the feedback of zixue, the main reason of the suspension is due to Misrepresentation of self or product (Untrustworthy promotions). We double checked all the product information, updated all the inventory information, checked all the promotional codes used on this website. We checked and improved all the points which could result in the suspension.
b) We submitted third request of review on 27th / 28th May, and failed to get MC unsuspended again.
5.Fourth modification
a)This time, we consulted Google’s account manager. He pointed out that we have too many products and there is high homogeneity among our products. So, we have streamlined 15986 SKU to XXXXX SKUs. We also fixed all the issues showing up in the merchant center in the diagnostics page.
b) We submitted forth request of review on 24th June and failed to get MC unsuspended again.
In fact, Google is one of the most important platforms to develop our global brand image and business. We aim to provide the best products to worldwide customer. Here below are the documents prepared to show the authentication of our business to show the authentication of our business, brand and products.
1.Amazon store link:
+截图
We operated ” XX” brand on Amazon since 2014. As we all know, Amazon’s audit is very strict. Only brand owner and trademark owner can apply for the Amazon brand store.
2. Amazon product listing link. Our product quality is excellent. We received many customers’ great feedback. We will never take any dishonest behavior to cheat on our website.
a) URL
b) URL
c) URL
3.“Certificate of Business Registration” and “XX (brand) Certificate of Registration’ 这里加上一些背景介绍：你们什么时候注册了这个商标，在哪些市场（比如美国）注册的，你们的香港公司是什么时候注册的，之类的，这里很关键，是代表你们不是伪造身份假装自己不是中国公司，而是实实在在的香港公司。(这段话记得删掉哦～）
6.Facebook link :http://facebook.com/byHosim 975 followers
7.Instagram ID: URL, XX followers
8.Pinterest: URL
XX followers / Monthly Viewers 1.8 M (attached screenshot )
9.Paypal account
We bind PayPal’s collection account in Google merchant center. At the same time, the account is also affiliated with our company
截图
All what we do is to try our best to comply with Google’s policies. We would like to continue providing the values to end customers via our powerful supply chain and more. Google is really important for us to expand our brand reputation. Could you please kindly let us know what to do to get merchant center unsuspended? We appreciate your support with this matter.
马上客户浏览完两行产品后，接下来一个刺激又来了，文似看山不喜平，看网站也是，不能一直放产品，中间什么内容都没有，如果客户在看了两行产品之后，没有产生兴趣，那就该给他再喂一颗糖了。Holiday Season is here! Shop your sparkling favorites with -35% automatic discount on your order above €150.如果购买超过150欧元，可以获得35%折扣，紧接着，既然客户是为了凑单，低价一点的产品相对来说更加合适了，下面一列产品的价格就普遍在10-20欧之间。
下面就是欢迎订阅巴拉巴拉，Now you’ll be the first to hear more about our new collections, limited editions and special offers.这句话我觉得比较有意思，让客户有一种特殊感的情绪价值，然后给到一个折扣码，重要的内容，加大加粗！JOINTHECLUB30，接着就是一个跳转的按钮，直接导到主页，客户直接可以进去挑选了。
